Over 30 Years of Sheep Recording has taught us the Value of Recording Stock for Profitability.             Addressing a group of Farmers at a field day in Australia.                 I was honored to address the world Merino conference on breeding Merino strains for Meat Production               I found breeding show Champions rather easy, but totally counter productive to breeding and selecting for profitability.                 Our Studs have received many presentations over the years.                 Medals and trophies won during one year at SA National championships.                           Receiving so many medals for me was no longer challenging.  I found it a much greater challenge to spend the rest of my life concentrating on breeding truly productive and profitable Sheep and Cattle.                     Buyers bidding eagerly to obtain quality stock on our annual Production Sale.                     Buyers buying commercial Meatmaster Ewes on the Production Sale.                   Some of the various breeds offered on our annual Production Sale.                     Some of my most faithful helpers making sure that all buyers are well fed and have an unforgettable day.